Follow our Fibre

Enabling true traceability via blockchain to ensure sustainable sourcing throughout the viscose supply chain.


APR’s Follow Our Fibre initiative is a blockchain-based tracking platform that opens the door for traceability across the entire viscose fibre supply chain.

With key steps documented on a blockchain ledger, customers are assured that their suppliers are providing sustainably sourced raw materials that also meet governmental and industry standards.

Wood Chips
Dissolving Pulp
Viscose Bales

Our Conservation Footprint

APR is committed to working alongside our supply partners to adopt a landscape approach to forest conservation promoting biodiversity gains in managed landscapes. We are strengthening this commitment with a map of all forest conservation areas operated by our supply partners. The conservation efforts of our suppliers and the associations they support are collectively responsible for the conservation of more than 3.12 million hectares of protected forests, including boreal and peat swamp forests. These landscapes support rich biodiversity and ecosystem services including the conservation of more than 22 rivers and their tributaries over 900km long, home to protected species like the Sumatran Tigers in Indonesia and the Threatened Boreal Woodland Caribou of Canada.  Conservation efforts like these allow for unique collaborations with industry experts like Fauna & Flora International which supported the assessment and monitoring of High Conservation Value and Important Bird Areas in APRIL’S flagship conservation area, RER.


Learn more about conservation efforts in our supply chain in

Supply Chain transparency

Through the automation of our supply chain data on Follow Our Fibre, it provides a complete picture of the entire supply chain, providing opportunities for added efficiency measures.

Digitisation of the supply chain means that analysis of our environmental footprint is now possible, opening the door to AI-powered analysis to optimize operational efficiency.


From seed to store shelf, every tonne of viscose or finished product has traceable production history. Production is registered and tracked at major points across the value chain, and once added to the blockchain, they become a permanent feature on the platform.

Follow our Fibre

In the News


Movers and Shakers – October 2020: INDA issues official statement on plastics in the environment

In the dynamic and global textile fiber industry with its various manufacturing processes and end-uses, news and information is breaking on a daily basis.

Asia Pacific Rayon adds biodiversity to blockchain tool

Asia Pacific Rayon (APR), a vertically integrated producer of viscose rayon, has updated its Follow Our Fibre blockchain solution to include information of its suppliers' conservation and biodiversity efforts.

Updated APR supplier tool maps conservation efforts

Viscose producer Asia Pacific Rayon (APR) has announced an update to its Follow Our Fibre blockchain-based tool which will now display information of its suppliers’ conservation and biodiversity efforts.

APR’s blockchain based Follow Our Fibre gets a refresh

Asia Pacific Rayon’s (APR) Follow Our Fibre is a blockchain-based tool that allows users access to information in real-time on the source of the raw materials in their garments and the origination of the fibre.

APR strengthens transparency on Follow Our Fibre platform

Asia Pacific Rayon’s (APR) ‘Follow Our Fibre’ is a blockchain-based tool that allows users access to information on source of the raw materials in their garments and origination of fibre.

How APR – TrusTrace are Becoming Future-Ready Using Traceability?

Supply chains in the fashion industry are often complex, with many brands having little visibility beyond their tier one and two suppliers and many suppliers not being able to communicate their material story with the customers.


A digital platform backing the future of sustainable agriculture.